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Reinventing a brand facing fierce Competition.
Blitz Law Group
The firm to call when you are at your most vulnurable and need the best legal support.
Blitz Law Group, LLP, is a New York-based law firm specializing in personal injury cases, including medical malpractice, catastrophic injuries, and wrongful death. Renowned for their client-focused approach and high success rates, Blitz Law Group has consistently been recognized as one of the top personal injury firms in New York State. USATILITY was approached to elevate their digital presence and drive sustainable growth. This included crafting a custom website, brand strategy, and marketing, in addition to PR and design.

The Challenge.
Blitz Law Group required a comprehensive digital transformation that balanced legal professionalism with modern, high-engagement content across multiple platforms. They needed a partner capable of handling everything from high-level PR to the granular data of Instagram ad management.

What We Delivered.
To fulfill our ongoing retainer, USATILITY provides a full-service "Launchpad" and "Echo" ecosystem:
Full Website Redesign & Optimization: A complete overhaul focusing on SEO and Accessibility Compliance to ensure legal standards were met while maximizing search visibility.
Social Media Management & Production: * Development of a concise profile theme that aligns with the law firm’s prestige.
Full-cycle production of all social media videos, graphics, and animations.
Management of 40+ monthly assets, including 24 Instagram posts and 8 YouTube video posts.Digital Advertising (Google Suite): Strategic management of a $60,000/year ad budget, focused on high-intent lead generation.
PR & Content Strategy: Implementation of a consistent brand voice through 8 monthly blog posts and a Quarterly Newsletter for client retention.
Creative Direction.

The Impact (By The Numbers).
Our data-driven approach allowed us to utilize engagement metrics to refine content in real-time:
+20% Increase in website contact inquiries (Leads).
+43% YoY Increase in Instagram engagement.
100% Accessibility Compliance, mitigating legal risk and expanding user reach.
$5,000 Monthly Ad Spend optimized for maximum ROI.
The Result.

Your big idea starts here.
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