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Spreading love worldwide.
NYC Pride
Heritage of Pride (NYC Pride) works toward a future without discrimination where all people have equal rights under the law. We do this by producing LGBTQIA+ Pride events that inspire, educate, commemorate and celebrate our diverse community.
The Challenge.
As the world’s largest LGBTQ+ nonprofit, NYC Pride faced a paradox: its digital presence was stark, black-and-white, and cluttered—failing to reflect the vibrant, diverse community it serves. In a hostile political climate, the organization needed more than a "Launchpad" website; it needed a digital sanctuary that could handle massive traffic spikes while driving grassroots action.
What We Delivered.
A "Launchpad" for the movement.
USATILITY stepped in to provide a total digital and social "Echo" strategy:
Vibrant UI/UX Overhaul: We replaced the outdated, colorless interface with a modern aesthetic utilizing subtle, bubbly gradients that celebrate queer joy without sacrificing professional clarity.
Custom Functional Engineering: Using our core coding expertise, we implemented bespoke elements to reduce friction for donations and volunteer sign-ups, turning passive visitors into active participants.
Real-Time "Echo" Strategy: Our team provided on-the-ground coverage for live events, capturing the energy of the movement and building excitement for participants of all ages.
Creative Direction.
The Impact (By The Numbers).
By focusing on a human-centered, empathetic design, we achieved explosive growth during peak season:
+150% Increase in website traffic within the first 60 days.
+22,200 New Instagram Followers through targeted social media marketing and event coverage.
Streamlined Activism: Significant improvements in the speed and ease of grassroots volunteer recruitment.
The Result.
Your big idea starts here.
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