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Bringing magic to life.
La Brujas Club
La Brujas Club is a nonprofit spiritual and creative community uplifting women and LGBTQ+ voices through self-care, storytelling, and collective empowerment. Their brand and online store serve as a sanctuary—and a platform—for bold expression, inclusive design, and emerging creators.
The Challenge.
La Brujas Club required a digital home that functioned as much more than a standard storefront. They needed a multifaceted "Launchpad" that could simultaneously serve as a cultural safe space for the LGBTQ+ community, a media hub for new podcast ventures, and a seamless e-commerce platform.
What We Delivered.
USATILITY provided an end-to-end "Makeover" and "Motioncraft" solution, taking over the brand’s entire creative and operational lifecycle:
Total Brand Infrastructure: We developed a custom visual identity, including a proprietary color palette, bespoke illustrations, and a graphic design system that resonates with their community.
Media & Podcast Production: For their new podcast, "Unapologetic About That," our team designed all visual artwork and provides ongoing "Motioncraft" support through professional video editing and animation for episode promos.
E-commerce & Logistics ("Unboxed"): Beyond design, we manage the full merchandise lifecycle—from product design and production management to shipping logistics and revenue tracking.
Targeted "Spotlight" Advertising: We deployed strategic ad campaigns to drive traffic to the new cultural hub and online store.
Creative Direction.
The Impact (By The Numbers).
The result of this 360-degree partnership has been a massive surge in both community engagement and customer satisfaction:
+187% Increase in average website engagement following the brand revamp and podcast launch.
100% Satisfaction Rating: Merchandise reviews remain perfectly rated, a testament to our rigorous production and logistics management.
Seamless Expansion: Successfully launched and scaled a new media vertical (podcast) with high-quality visual assets from day one.
The Result.
Your big idea starts here.
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