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Making math engaging.

Entangled Topologist
Entangled Topologist
Our Role.
Web Design. Branding. SEO. Marketing Strategy. Video Production.
Industry.
Education | Theory
Entangled Topologist is a global educational platform led by Dr. Mariano Echeverria that makes advanced mathematics accessible through intuitive, high-quality video tutorials. The brand specializes in bridging complex theory with real-world intuition, utilizing engaging content strategies to support a diverse community of international and neurodiverse learners.
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The Challenge.

Entangled Topologist began with a basic landing page plagued by UX issues and a lack of visual identity. As an education brand, they needed a digital platform that could handle global traffic while presenting complex mathematical concepts in an engaging, accessible way across various cultural and linguistic barriers.

What We Delivered.

USATILITY executed a comprehensive "Makeover" and "Motioncraft" overhaul to turn a stagnant site into a viral educational hub:
  • Proprietary Visual Identity: We designed a custom brand ecosystem from scratch, including the creation of a proprietary typeface, "Calculon Intersect," a custom logo, and a cohesive color palette.
  • High-End "Motioncraft" & Media:
    Development of custom 2D and 3D graphics and animations to visualize complex math.
    Editing for YouTube Shorts and high-performance thumbnail design.
  • Viral Content Strategy: We helped establish a marketing strategy that integrated popular trends—specifically using cats to "explain math"—to humanize the subject matter and engage viewers.
  • Global Accessibility Infrastructure: * Implemented a multilingual tool to make the site accessible to international students and teachers.
    Conducted a full Accessibility Overhaul to ensure the site met global usability standards.
  • Revenue Stream Diversification: We architected new revenue channels beyond YouTube ad spend, including the integration of tutoring services and merchandise.

Creative Direction.

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The Impact (By The Numbers).

Our strategy transformed Entangled Topologist into a globally recognized educational authority:
  • +1900% Increase in website traffic following the revamp and accessibility overhaul.
  • 1500% Higher Engagement: Videos featuring the "cats explaining math" strategy outperformed standard teacher-led videos by 15x.
  • +32% Revenue Growth driven by newly implemented tutoring and merchandise channels.
  • Global Reach: Rapid expansion into markets across Latin America, Europe, China, India, and Brazil.

The Result.

The intersection of humans & brands.

Your big idea starts here.

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