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MUSIC FOR THE SOUL.

CLIENT

CASAUNDRA MAY & JAMES

OUR ROLE

WEB DESIGN. BRANDING. SEO. GRAPHICS.

INDUSTRY

MUSIC & PERFORMANCE
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Casaundra May & James is a blues and rock duo based in La Conner, WA. Their music blends soulful melodies with electrifying guitar work, creating a dynamic sound that captivates audiences. Known for their passionate performances and storytelling lyrics, the duo has built a strong presence in the live music scene.

For Casaundra May & James, USATILITY delivered a complete brand and digital presence overhaul. We designed a visually striking website that showcases their music, events, and story while optimizing it for seamless user experience. Our branding work refined their artistic identity, ensuring consistency across digital and print platforms. Additionally, we implemented SEO strategies to enhance their online visibility and created custom graphics that bring their brand to life. This comprehensive approach helps them connect with fans and industry professionals more effectively.

OUR ROLE.

WEB DESIGN. BRANDING. SEO. GRAPHICS.

PROCESS.

competitor analysis

CREATIVE DIRECTION

ESTABLISH NEW SITE AESTHETIC

ROUGH DESIGN CONCEPTS

FEEDBACK & REVISIONS

APPROVAL & IMPLEMENTATION

Competitor Analysis.

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COMPETING BRAND.
OUR APPROACH.
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USERFLOW

Diagram of black and white boxes with white arrows connecting them on a pink/red background.

CREATIVE DIRECTION.

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Typography.

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THE RESULT.

CAPTIVATING THE AUDIENCE.

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