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OURHAUS
A BITE OF BROOKLYN.
OURHAUS
OUR ROLE
WEB DESIGN. BRANDING. MARKETING.
INDUSTRY
CULTURE | CUISINE
Based in Redhook; a neighborhood of Brooklyn, New York; OurHaus has captured the hearts of New Yorkers and travelers for over 10 years.
How do we give the brand a new feel after ten years without sacrificing name recognition and trust?
After a decade of being known as "Grindhaus", the popular dive known for it's rock n' roll and risque vibe was transformed to "OURHAUS" to reflect the evolution that the haus belongs to everyone. From the new custom website to branding and packaging- together we gave the brand a subtle but effective fresh face to last the next decade. Since the launch of the new brand in January 2024, website traffic and brand engagement are up by 1800%.
PROCESS.
competitor analysis
CREATIVE DIRECTION
ESTABLISH NEW SITE AESTHETIC
ROUGH DESIGN CONCEPTS
FEEDBACK & REVISIONS
APPROVAL & IMPLEMENTATION
CREATIVE DIRECTION.
Typography.
THE RESULT.
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