Case Study: Scaling Community & Commerce for La Brujas Club
- USATILITY
- Jan 20
- 3 min read
La Brujas Club is a nonprofit spiritual and creative collective dedicated to uplifting women and LGBTQ+ communities through self-care, storytelling, and shared resources. As the organization prepared to expand into e-commerce, podcasting, and multi-designer retail, they needed more than a website—they needed a scalable digital infrastructure that could support growth without losing emotional and cultural integrity.
USATILITY partnered with La Brujas Club to design, build, and launch a fully integrated digital ecosystem that blends community, commerce, and storytelling.
Project Goals
From the outset, the goals were clear:
Launch a fully functional online store capable of supporting multiple designers
Create a brand system that could extend across web, merchandise, podcasting, and social media
Improve site usability, performance, and accessibility
Establish a foundation for repeat product launches and long-term community growth
Creative Direction
The visual direction balanced boldness with care—reflecting La Brujas Club’s values of empowerment, protection, and inclusivity. The aesthetic system was designed to feel sacred yet modern, expressive yet functional.
Key design principles included:
High-contrast but accessible color systems
Intentional typography and spacing for readability across devices
Modular layouts to support content-dense pages without overwhelming users
Symbolic illustrations and textures that reinforced spiritual themes without alienating broader audiences
Every design decision was filtered through accessibility, scalability, and emotional resonance.
Execution & Deliverables
Brand & Visual System
USATILITY refined and expanded La Brujas Club’s brand to ensure consistency across all touchpoints:
Custom graphics and illustrations
Merchandise and packaging design systems
Podcast artwork and promotional visuals
Scalable templates for future product and content launches
Website & Online Store Launch
We designed and launched a custom website and e-commerce platform optimized for performance and usability, including:
Full website architecture and UX design
Online store setup supporting multiple product categories and designers
Shipping and logistics workflows integrated into the backend
Mobile-first optimization and page speed improvements
La Brujas Club Merchandise & Product Launch
La Brujas Club’s first apparel drop—“Sharp, Sacred, and Sapphic” tees and crop tops—served as the brand’s inaugural commerce launch. USATILITY handled:
Apparel graphic design and layout
Product mockups and launch assets
Store merchandising strategy and product presentation
Content & Media Production
To support launch visibility and engagement, we delivered:
Short-form video reels for social media
Promotional graphics and digital assets
Podcast artwork and platform-ready visuals
Results & Launch Metrics
Within the first weeks of launch:
The new website achieved significantly faster load times compared to the previous build, improving user retention and mobile usability
The online store successfully processed its first wave of product orders with zero technical issues at launch
Social content supporting the apparel launch generated increased engagement and click-throughs to the store
The brand established a repeatable framework for future drops, collaborators, and designers
Most importantly, La Brujas Club transitioned from a static digital presence to a fully operational platform capable of supporting long-term growth, partnerships, and revenue streams.
What We Delivered
Custom website development & ongoing management
E-commerce and online store setup, logistics, and optimization
Brand development and visual identity expansion
Graphic design and illustration
Podcast artwork and promotional assets
Clothing and merchandise design
Social media content creation and video reel editing
Why This Case Study Matters
This project demonstrates USATILITY’s ability to build mission-driven platforms that perform. By prioritizing accessibility, scalability, and emotional connection, we helped La Brujas Club launch with confidence—without sacrificing the values that define their community.
La Brujas Club now has the infrastructure to grow, collaborate, and evolve—while staying rooted in empowerment, inclusivity, and care.
Contact us to start your brand revolution: hey@usatility.studio
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