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Honestly Essential
Giving all-natural beauty products a facelift
Honestly Essential
Our Role.
Branding. Packaging. Graphic Design. Marketing.
Industry.
Beauty | Wellness
Honestly Essential is a family-owned business founded by master aromatherapist Cecilia Salvesen, offering premium essential oils, supplements, skincare products, and blends. With over 26 years of experience, Cecilia personally formulates each product using certified organic, kosher, or vegan ingredients to ensure top-tier quality. The company also prioritizes educating customers about the safe and effective use of aromatherapy.
Giving a household brand a new face without straying from familiarity.
Honestly Essential, a wellness brand focused on high-quality products, partnered with Usatility to modernize their visual identity. The project centered on redesigning product packaging to create a more modern and visually compelling aesthetic. In addition, we provided creative direction for packaging, developed a cohesive brand identity, and led art direction for ad campaigns and product imagery to align with the brand’s values. These efforts aimed to enhance customer appeal and establish a stronger market presence.
For Blitz Law Group’s website, we took a more streamlined approach. We enhanced navigation by implementing a clearer structure with intuitive menu options, ensuring potential clients can easily find key information. Instead of relying solely on text, we incorporated engaging visuals and concise messaging to create an immediate connection with visitors. Our approach also prioritized SEO best practices to increase visibility and drive organic traffic—an area where many competitor websites, including The Barnes Firm, fall short. The result is a website that not only informs but also builds trust and encourages conversions more effectively.
(Styleguide, Artboard, etc)
THE RESULT.
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