BLITZ LAW GROUP
THE LAW ON YOUR SIDE.
BLITZ LAW GROUP
OUR ROLE
WEB DESIGN. SEO. MARKETING.
INDUSTRY
LAW | COMMUNITY
The firm to call when you are at your most vulnurable and need the best legal support.
Blitz Law Group, LLP, is a New York-based law firm specializing in personal injury cases, including medical malpractice, catastrophic injuries, and wrongful death. Renowned for their client-focused approach and high success rates, Blitz Law Group has consistently been recognized as one of the top personal injury firms in New York State. USATILITY was approached to elevate their digital presence and drive sustainable growth. This included crafting a custom website, brand strategy, and marketing, in addition to PR and design.
The pursuit of justice for victims in a fiercely competitive market.
Crafting digital experiences that stand out in in the personal injury law industry required a deep understanding of New Yorkers' daily lives and how they interact with landlords, transportation systems, infrastructure, and local governements. In addition to stakeholder interviews, we conducted countless hours of research into user behavior, relative keywords, social media and algorithm trends to pinpoint what encourages people to choose the right lawyer. This research informed the foundation of brand and marketing strategy.
Wether someone is seeking legal representation for personal injury, medical malpractice, wrongful death, or negligence, we found all personal injury clients were seeking the same thing: to be treated with empathy and be recognized for their ordeal caused by another person or organization.
PROCESS.
competitor analysis
CREATIVE DIRECTION
ESTABLISH NEW SITE AESTHETIC
ROUGH DESIGN CONCEPTS
FEEDBACK & REVISIONS
APPROVAL & IMPLEMENTATION
CREATIVE DIRECTION.
Typography.
THE RESULT.
