THE LAW ON YOUR SIDE.
CLIENT
BLITZ LAW GROUP
OUR ROLE
WEB DESIGN. SEO. MARKETING.
INDUSTRY
INJURY LAW
Blitz Law Group, LLP, is a New York-based law firm specializing in personal injury cases, including medical malpractice, catastrophic injuries, and wrongful death. Renowned for its client-focused approach and high success rates, the firm has consistently been recognized among the top personal injury practices in the state. Its attorneys, led by managing partner Justin Blitz, also handle civil rights and business litigation, emphasizing empathetic and strategic advocacy to secure justice and compensation for their clients.
Blitz Law Group, LLP approached Usatility to elevate their digital presence in a highly competitive market. Our goals included redesigning their website to enhance visual appeal and accessibility while maintaining a professional tone. We also developed engaging press releases, implemented strategic SEO tailored to the legal industry, and managed their marketing efforts. These initiatives aimed to drive traffic, improve search rankings, and better connect with potential clients.
OUR ROLE.
WEB DESIGN. SEO. MARKETING.
PROCESS.
competitor analysis
CREATIVE DIRECTION
ESTABLISH NEW SITE AESTHETIC
ROUGH DESIGN CONCEPTS
FEEDBACK & REVISIONS
APPROVAL & IMPLEMENTATION
Competitor Analysis.
COMPETING BRAND.
The Barnes Firm website provides a solid user experience but leans heavily on a traditional, text-heavy layout that can feel overwhelming for users seeking quick answers. The site is packed with practice area details and client testimonials but lacks a strong visual hierarchy, making it harder for visitors to navigate efficiently . Additionally, while it emphasizes the firm’s success in personal injury cases, the design does not leverage modern storytelling techniques or interactive elements to engage potential clients .
OUR APPROACH.
For Blitz Law Group’s website, we took a more streamlined approach. We enhanced navigation by implementing a clearer structure with intuitive menu options, ensuring potential clients can easily find key information. Instead of relying solely on text, we incorporated engaging visuals and concise messaging to create an immediate connection with visitors. Our approach also prioritized SEO best practices to increase visibility and drive organic traffic—an area where many competitor websites, including The Barnes Firm, fall short. The result is a website that not only informs but also builds trust and encourages conversions more effectively.
USERFLOW
CREATIVE DIRECTION.
Typography.
THE RESULT.
CAPTIVATING THE AUDIENCE.
