LET'S SHAKE IT!
CLIENT
WHY WE MOVE PODCAST
OUR ROLE
WEB DESIGN. BRANDING. MARKETING. COPYWRITING.
INDUSTRY
PODCAST
The Why We Move Stories podcast delves into the rich and diverse world of social dance, highlighting its ability to connect people and transform lives. Hosted by Ricardo (Rico), each episode features inspiring stories from dancers, instructors, and enthusiasts of styles like salsa, bachata, kizomba, and zouk. The podcast goes beyond the technical aspects of dance, exploring themes of community, culture, mental health, and personal growth. Through heartfelt conversations, Rico celebrates the universal language of movement and how it fosters joy, resilience, and authentic human connection.
The Why We Move Stories podcast, a rising platform celebrating the art and culture of social dance, sought our expertise to design a website that embodies its modern, edgy, and street-style aesthetic. Our goal was to create a digital space that reflects the podcast’s relaxed, fun vibe while engaging its growing audience. We took on the creative direction for the website, branding, graphic design, marketing, and copywriting to deliver a cohesive, vibrant, and energetic brand experience.
OUR ROLE.
WEB DESIGN. BRANDING. MARKETING. COPYWRITING.
PROCESS.
competitor analysis
CREATIVE DIRECTION
ESTABLISH NEW SITE AESTHETIC
ROUGH DESIGN CONCEPTS
FEEDBACK & REVISIONS
APPROVAL & IMPLEMENTATION
Competitor Analysis.
COMPETING BRAND.
Salsa Kings’ website presents a strong example of a niche-focused platform but also highlights areas for improvement that we addressed in the Why We Move Stories Podcast website. Salsa Kings effectively promotes its dance classes with clear calls to action and a structured layout, but the site is cluttered with excessive promotional language and repetitive content, making navigation less intuitive. Additionally, while the website integrates various services like online courses, group classes, and private lessons, it lacks a streamlined user journey, requiring users to click through multiple pages to access essential information.
OUR APPROACH.
In contrast, for Why We Move Stories Podcast, we prioritized a cleaner, more immersive design that enhances storytelling and user engagement. We reduced unnecessary clicks by making content more accessible and intuitive, ensuring visitors could easily find podcast episodes, event details, and resources. Our approach also emphasized brand storytelling over aggressive sales tactics, creating a more cohesive and emotionally engaging experience that resonates with the audience. By simplifying the user experience and focusing on narrative-driven design, we made the Why We Move Stories Podcast website not just a functional space but a destination for meaningful engagement.
USERFLOW
CREATIVE DIRECTION.
Typography.
THE RESULT.
CAPTIVATING THE AUDIENCE.
