HONESTLY ESSENTIAL
ABOVE PURE. BEYOND NATURAL.
HONESTLY ESSENTIAL
OUR ROLE
BRANDING. PACKAGING. GRAPHIC DESIGN. MARKETING.
INDUSTRY
BEAUTY | WELLNESS
Honestly Essential is a family-owned business founded by master aromatherapist Cecilia Salvesen, offering premium essential oils, supplements, skincare products, and blends. With over 26 years of experience, Cecilia personally formulates each product using certified organic, kosher, or vegan ingredients to ensure top-tier quality. The company also prioritizes educating customers about the safe and effective use of aromatherapy.
Honestly Essential, a wellness brand focused on high-quality products, partnered with Usatility to modernize their visual identity. The project centered on redesigning product packaging to create a more modern and visually compelling aesthetic. In addition, we provided creative direction for packaging, developed a cohesive brand identity, and led art direction for ad campaigns and product imagery to align with the brand’s values. These efforts aimed to enhance customer appeal and establish a stronger market presence.
PROCESS.
competitor analysis
CREATIVE DIRECTION
ESTABLISH NEW SITE AESTHETIC
ROUGH DESIGN CONCEPTS
FEEDBACK & REVISIONS
APPROVAL & IMPLEMENTATION
CREATIVE DIRECTION.
Typography.
THE RESULT.
